Labeling is for clothes, not for people.

•  User’s body shape is as important as item’s measurement

When it comes to apparel online shopping, most of e-commerce platforms concentrate on measurement of items (Small, Medium, Large, ...) while neglecting the customer’s body shape and how fabric will hug your body. Item’s measurement and body shape need to put into consideration alongside each other, one would not work without the other. Brands cut differently, and what is missing at the top of the purchase funnel is the shape of user. These standardize size options used by major clothing suppliers do not appreciate each individual’s body. We believe that next generation of online shopping needs to include the customer’s ability to personalize and customize without sacrificing ease of use and convenience. Because of this important yet ignored factor - when shopping online - we believe a business model is needed that puts these two aspects of online shopping together. One that does not label millions of people with different body shapes as a small or large.

•  Generalization is the opposite of personalization

The big online retailer companies need to have mass productions, high working capital, distribution, and inventory, each of which adds to the price of end product (inefficient pricing). As a result, brands have small benefits margin (7% on average). Additionally, consumer democracy and customer-centric business model rarely align with brand’s policy, due to their mass production, traditional sizing system and long term contract with their fabrication factories, which leaves them little choice and incentive to listen to their customers' feedback. For these reasons we at Nudostilo believe that collaborating with big retail brands does not offer a viable model for serving the next generation of online shoppers. Instead we strive to assist hand-selected entrepreneurial and individual designers to build their brand within our platform by representing their exclusive collections to the users through a Direct-To-Consumer model, while they stay in touch and communicate directly with their shoppers.

Sometimes the best way to approach new problems is to rethink old solutions. Online users are faced with a multitude of challenges, the obvious being the confusion over and frustration with sizing options, because no two brands procure identical size options, there is no consideration about how different garments would change the fitting of products. Further, the nature of online shopping restricts the customer to their laptop and a few minutes of time. Customers can not engage with product like they would in real life, most of time they have to shop online alone without input of their close friends and family. Additionally, there is no way of curating outfits from different brand’s merchandise in one platform. The price of end product - due to middlemen – are four times higher than the initial cost of making in current apparel e-commerce system.

We define creativity as the power of connecting seemingly unconnected, the ones we’d rather erase or skip over. Nudostilo develops a platform that speaks to our relationship with changing world; a method steeped in tradition but empowering the individual through new technology. We designed a social e-commerce platform enables you to curate outfits from different designer’s merchandise, while having the styling opinion of people that their styling idea matters to you, a virtual system that put into consideration your body shape, measurement of garments and how garment fit your body to be able to show the suitability of items on your own virtual 3D model (which is built based on your unique body shape) before purchasing outfits.